Vertical AI · Pre-Seed
The Operating System
for the Trades.
Vertical AI for the German skilled-trades industry.
Built by tradespeople, for tradespeople — in an active service business.
Three forces compel the German trades to digitize — now.
E-Invoice mandate.
Since 01/2025, all B2B businesses in Germany must be able to receive electronic invoices. From 2027, sending them becomes mandatory.
Bureaucracy is exploding.
74% of skilled-trade businesses report that paperwork burden has increased in the last 5 years. At the same time, Germany lacks 250,000+ skilled workers.
ZDH survey, 10,000+ businesses
The market is waking up.
ServiceTitan IPO December 2024: $9B market cap, 9.8× ARR. Hero (DACH) raised €40M Series B in 2024 (Eight Roads Ventures). The market is validated.
33% of personnel costs go to administration instead of value creation.
“We know the pain because we lived it. In our own HVAC business, we spent years fighting Taifun — the industry-standard software, functional but stuck in the ’90s.”
One platform. From lead to maintenance.
Hub for office & owner.
CRM, quotes, orders, dispatch, e-invoicing, documentation. One interface instead of five tools.
Tool for technicians.
Job acceptance, time tracking, materials, photo docs, signature, offline sync. Usable with work gloves.
Live today, agents on the roadmap.
Today: voice agent (inbound call intake), OCR for incoming invoices, voice-to-doc on mobile, receipt scanner. Q3: master-data matching + on-site companion agent.
One workflow. Seven steps. With agents and analytics across.
Operations depth: every step in one database — the foundation for true Vertical AI.
Large, stubbornly analog market. We start in DACH.
We come from the trades. They come from the office.
- 01
Founder from an active HVAC service business
Not a tech office.
- 02
HVAC + Electrical beachhead → multi-trade ready
The ServiceTitan playbook: depth before breadth.
- 03
All interfaces out of the box
DATEV · IDS-Connect (wholesale) · ZUGFeRD & XRechnung (German e-invoicing).
- 04
Hero tested — did not meet our requirements
Founder tested the largest competitor in his own business. Complex workflows + interface gaps.
- 05
Iteration in days, not weeks
The founder is the lead user, every day.
Competitive 2×2 — positioning
Three reasons we win.
Built by tradespeople, for tradespeople.
Constructed in an actively running HVAC business — we solve problems we live every day. Not a tech-bro tool designed at a desk.
From inquiry to installed equipment, in one system.
Inquiry → Quote → Order → Field visit → Invoice → Maintenance → Contract → Equipment. Competitors cover slices. We cover the whole operating system — exactly the data layer real agents will need.
Usable with dirty hands.
The mobile app is not an add-on, it's the primary access point for technicians. 80% of daily actions work with three thumb-taps or voice.
SaaS subscription + modules. Land, expand, ARPU grows.
CRM · quotes · orders · e-invoice · mobile app.
Maintenance · inventory · docs · hiring · lead marketplace.
Voice + OCR + on-site docs. Starter €149 / Pro €349 / Enterprise €599.
Unit Economics — Year 2 targets
Three channels. One funnel. Measurable from day one.
Inbound SEA + Content
Performance marketing on trade keywords. Owned content hub with practical tools.
Wholesale Partners
Sales partnerships with HVAC and electrical wholesalers. Co-branded onboarding and revenue share.
Referral Loop
Tradespeople talk to tradespeople. Referral bonus + trade guild network.
Illustrative funnel — SMB-SaaS benchmarks
MVP live. First business productive.
- Daily productive use in our own HVAC business in Leipzig
- E-invoice workflow fully compliant (ZUGFeRD / XRechnung)
- First pilot conversations with partner businesses underway
- Maintenance module in beta · voice agent standalone live
12 months. Four leaps. Then Seed-ready.
10–15 pilot businesses (early adopter, friendly pricing). Maintenance module included from day one. Voice agent available standalone. Marketing site live, first wholesale conversations.
Pilot → paid conversion. GTM funnel validated. First wholesale partner signed. Voice agent integrated into the app.
Voice agent matched with equipment/contract data — true operations depth. Expansion revenue via module cross-sell. Net retention measurable.
Break-even on the horizon. AT/CH pilot. Seed pitch in market. Outbound voice agent in beta (maintenance scheduling — next funding phase).
Founder-led. Team scaling post-raise.
Maximilian Wittoesch
From our own HVAC business in Leipzig. Today: product, founder-led sales, customer discovery. From M12: strategy, partnerships, investor relations.
Founder-Market-Fit: software built in an actively operating trades business. Daily operations = user research.
Delivery Team — external, today
Senior Dev / CTO
10% equity · 4-year vesting.
2 AEs · AI SDR stack · 1 CSM · 1 marketing manager · +1 senior dev from M15.
€400K Pre-Seed.
Plus €400K SAB match from the State of Saxony.
Use of Funds
100 paying customers · €52K MRR · Seed-ready.
We're building the operating system for the trades.
Operations OS today. Vertical AI layer from 2027. DACH first, then Europe.
We'll show you how a real trades business runs on our software.